The Cloud’s Lining Isn’t Silver – It’s Green

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I have had many recent discussions with colleagues and customers about the need to consider the carbon footprint of IT services. With recent debate ongoing, more and more governments, businesses and IT leaders are taking this very seriously. What makes this exciting is how more and more small and large businesses are reducing their environmental impact by connecting to the Cloud.

With a recent report estimating outsourcing to the cloud can lead to carbon emission reductions of 30% for large businesses and up to a 90% for companies of less than 100 people, we should ask the question: why is the cloud, making such a big impact in this area?

How can we be sure it works?

There are four key ways Cloud hosting makes an impact:

Scalability or Dynamic Provisioning

Cloud services are much better at matching computer resources with actual demand, meaning you are not buying servers and other resources that sit idle 90% of the time.

Multiple Tenancy

This efficiency is increased by large number of organisations using shared servers, which helps even out demand, during peak periods.

Server Utilisation

Cloud Providers generally run their servers at a much higher utilisation rate than regular business (a percentage of the servers’ capacity that an application uses at its peak). This means the cloud needs less physical servers to operate.

Data Centre Efficiency

Cloud Providers are using increasingly advanced infrastructure which utilises more effective power usage and cooling needs. The economics of scale also reduces impact in this area.

Cynics argue that outsourcing this area of your IT service is merely moving the environmental impact somewhere else, but they tend to ignore the fact that digital information stored in one place has much less impact on the environment, than many servers, in multiple locations storing the same data.

These environmental savings will also translate to cost savings for your business, with less power, consumed and less infrastructure purchased. If you are after more information about how your business can make a case for the environmental benefits of connecting with the Cloud, contact us today for a no obligation consultation.

Does your IT function have a plan for reducing carbon emissions?

By Josh Rubens